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Master Digital Marketing Success

Home – Single Course Detail

By

James Whitmore, MBA

Category:

Marketing

  • 8 Weeks
  • 12,450+ Students Enrolled

Level:

Beginner-Advanced

Enroll Now

Course Description:

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Module 1: Foundations of Digital Marketing

  • Introduction to Digital Marketing & Success Mindset
  • Customer Journey & Digital Funnel
  • Market Segmentation & Target Audience Research
  • Branding vs Direct Response Marketing

Module 2: Website & Landing Page Mastery

  • Role of Websites in Digital Marketing
  • Copywriting & UX Principles for Landing Pages
  • Tools: WordPress & Elementor
  • Conversion Rate Optimization (CRO)

Module 3: Search Engine Optimization (SEO)

  • On-Page & Off-Page SEO Basics
  • Keyword Research & Content Strategy
  • Technical SEO (Speed, Mobile, Indexing)
  • Link Building & Authority Growth
  • SEO Analytics & Performance Tracking

Module 4: Social Media Marketing (SMM)

  • Content Strategy & Storytelling
  • Facebook, Instagram, TikTok, LinkedIn Ads
  • Engagement Growth Hacks
  • Influencer & Community Marketing

Module 5: Paid Advertising (PPC Mastery)

  • Facebook & Instagram Ads
  • Google Ads (Search, Display, YouTube)
  • Retargeting & Lookalike Audiences
  • Budgeting, Testing & ROI Optimization

Module 6: Email Marketing & Automation

  • List Building & Lead Magnets
  • Email Campaign Strategy (Cold, Nurture, Sales)
  • Tools: Mailchimp, ActiveCampaign, Klaviyo
  • Automated Funnels & CRM Integration

Module 7: Content Marketing & Copywriting

  • The Psychology of Persuasive Copywriting
  • Blogging, Video, Podcast & Infographic Strategies
  • Content Repurposing & Multi-Channel Distribution
  • Storytelling Frameworks (AIDA, PAS, Hero’s Journey)

Module 8: Analytics & Data-Driven Marketing

  • Google Analytics 4 (GA4) Deep Dive
  • Meta Business Suite & Ad Insights
  • Key Metrics, KPIs, and ROI Tracking
  • Building Custom Marketing Dashboards

Module 9: E-Commerce & Conversion Strategy

  • Funnels for E-Commerce Success
  • Marketplace vs Direct Website Strategy
  • Upselling, Cross-Selling & Bundling Techniques
  • Case Studies: High-Converting Online Stores

Module 10: Scaling & Growth Strategy

  • Digital Marketing for Startups vs Enterprises
  • Growth Hacking & Viral Loop Tactics
  • Building Personal & Business Brand Authority
  • Scaling Campaigns Globally

Capstone Project

  • Create & Execute a Real Digital Marketing Campaign
  • Present Strategy, Execution, and ROI Results
  • Direct Feedback from Mentors

Bonuses & Certification

  • Templates & Tools (Content Calendar, Funnel Maps, Ad Copy Bank)
  • Official Certificate: Master Digital Marketing Success
  • Access to Alumni Community & Networking Hub
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